A runoff in the South Carolina GOP Senate primary forces candidates to sharpen their messaging and campaign tactics to win over a wider or narrower slice of the party. Endorsements and money shift as contenders try to stand out in a longer fight.
Turnout usually rises because the first vote didn’t settle things. Engagement spikes if the race stays tight or grabs media attention.
The outcome shapes the nominee’s strength in the general election. A narrow runoff victory might energize the base but leave the coalition divided. A clear win suggests unity and broader appeal.
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